For the past few years, brokers have been hearing that they need to adapt their business model and become more of a consultant if they want to survive under health care reform and help their clients navigate through the changes. In addition to offering new services to current clients, brokers can look to expand their book of business and prospect through new mediums and social networking platforms.
The days of cold calling are all but gone, but platforms such as LinkedIn provide a way for brokers to find new clients and tailor their outreach to fit their needs. With more than 300 million members, LinkedIn is the ideal tool for insurance professionals looking to grow their business in the digital age. Here are five steps to improve your LinkedIn presence and start making connections:
