6 ways giving back can grow company culture

Published 2 Min Read

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To give or not to give — this is no longer the question. For employers, the idea of giving back is now about how much, and how to make it most impactful in the eyes of their workforce. 

As employees place more value on working for socially and environmentally responsible organizations, they are also struggling with “broke altruism” — feeling as though they lack enough money individually to make an impact. Employers have a great chance to step in and promote corporate social responsibility (CSR), and doing so can have a tremendous effect on company culture

“When the pandemic happened,” says Murphy, “there was a lot of focus on our communities, our health, our families and our workplace. Once we stripped away our social networks, we became more isolated and you found burnout, turnover and feelings of low morale. What we’re seeing is companies are having to communicate to employees why what they do matters in the world, what their purpose is, what they’re trying to achieve, and how employees can help contribute to that overall purpose — how the work they’re doing actually matters. It’s kind of tangential — broke altruism makes a difference on a wider scale, but also the corporate workplace. How do you make a difference?”

Read more: Work-life balance matters to employees — how to find out if it matters to a company

Lee Hafner
Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio


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