To give or not to give — this is no longer the question. For employers, the idea of giving back is now about how much, and how to make it most impactful in the eyes of their workforce.
As employees place more value on working for socially and environmentally responsible organizations, they are also struggling with “broke altruism” — feeling as though they lack enough money individually to make an impact. Employers have a great chance to step in and promote corporate social responsibility (CSR), and doing so can have a tremendous effect on company culture.
