How this insurance company thrives with a ‘fail fast’ approach

Published Updated 4 Min Read

Group of employees hanging out at work
Adobe Stock

When the Aspida insurance company launched in 2020, its chief people officer Sandy Ball saw an opportunity to create a company culture from scratch.

She wanted that culture to appeal in particular to Gen Z and millennials, which eventually became 80% of the Durham, North Carolina, company’s workforce, Ball says.

Keith Button
Freelance Writer

Keith Button is a freelance writer based in Valley Cottage, New York.


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