In 2018, Max Landry was pitching his new U.K.-based startup, Peppy, to employers and HR leaders, explaining how the nascent women’s and family health solution would help workforces prepare for pregnancy and early parenthood. When he was asked if the company dabbled in the space of menopause, he gave an honest answer: “I’m not sure I even know what menopause is.”
That same week, a second HR leader asked him about menopause. This time, he had done his research — but politely explained that Peppy wasn’t providing a specific solution. When the third exec of the week pressed him on the topic, he and his co-founders went back to the drawing board.
