How employers are encouraging workers to dig deeper on Giving Tuesday

Published Updated 2 Min Read

Giving Tuesday has gone corporate.

The event that was introduced in 2012 by New York’s 92nd Street Y and the United Nations Foundation encourages consumers to donate to fundraisers and charities the Tuesday after Thanksgiving. Now companies are getting on board, using the day to encourage employees to donate money and time, and to call attention to broader corporate giving programs.

Adobe on Tuesday is launching a global fundraiser in partnership with Save the Children, an organization that aims to create brighter futures for the world’s most vulnerable children. Adobe’s goal is to raise $100,000 in order to give 10,000 children a year of education supplies. Adobe says it will match employee donations and will donate $1,000 to Save the Children for every 25 employees who give during the campaign.

Insurance company AIG says employees in its New York office will spend time on Tuesday tutoring students in the Bronx and packing meals for hunger relief organization Rise Against Hunger. Some of those employees already virtually teach first graders to read for 30 minutes each week through TutorMate, but on Tuesday they will meet the students in person at their school.

Kathryn Mayer
Former Editor-in-Chief

Kathryn Mayer is a former editor-in-chief of Employee Benefit News.

Caroline Hroncich
Former senior editor

Caroline Hroncich is a former senior editor of Employee Benefit News and Employee Benefit Adviser.

Nick Otto
Former senior editor

Nick Otto is a former senior editor of Employee Benefit News and Employee Benefit Adviser.


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