It is the goal of every marketing campaign to fill your calendar with high-quality prospects. There is a two-fold process in achieving that goal: build a list of prospects who have given you permission to send them information on a regular basis and secure permission to meet with them in order to discuss how a specific idea can benefit them.
In designing your marketing plan, begin by identifying those methods that have the most appeal to you. For example, if you cringe at the thought of making cold calls, do not build that into your marketing plan unless of course you are new and have no other alternatives.
