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It’s the Super Bowl of benefits communications as companies work feverishly to develop and distribute newsletters, booklets, websites, calculator, videos, etc. to inform employees about benefit changes and enrollment deadlines

The passage of the Patient Protection and Affordable Care Act was the wake-up call our industry needed. On March 23, 2010, brokers woke up to realize that our livelihood could be wiped out with a swipe of the President’s pen. However, for far too long, many of us were reluctant to face the other threats that existed on traditional business practices. …

Recently, Mark Lacher was asked to present in a sales seminar for a client. But before he began , several people asked, “Why are you presenting to us, aren’t you in insurance?”

McKinsey & Co. caused quite a stir not only around the insurance world, when it recently revealed that 30% of employers will “definitely or probably” drop their coverage when PPACA takes effect in 2014. While the exact percentage of employers keeping or dropping their coverage in three years remains to be seen, voluntary programs will be valuable to employers and employees alike in either situation.

Waitress Edna and blogger Mike Loncono’s father, a car salesman, had one thing in common — they were plugged in at any task level or job description. Are you?