Modernizing benefits: How employers and advisers are personalizing, simplifying, and future-proofing employee plans
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Modernizing benefits: How employers and advisers are personalizing, simplifying, and future-proofing employee plans

Today's employee benefits landscape is shifting fast—and smart employers and advisers are evolving in step.

From demystifying the annual renewal process with data-driven planning to embracing a more personalized, generationally-aware approach, organizations are rethinking how they deliver value. Gen Z workers need targeted guidance, while rising inflation makes voluntary benefits like accident or hospital indemnity insurance increasingly vital. For advisers, aligning client strategies with company culture and employee expectations is key to driving measurable outcomes. The takeaway? Success lies in proactive communication, flexible solutions, and a focus on what truly matters to today's diverse workforce.

Employee Benefit News is a leading resource for HR and benefits decision-makers, offering expert insights to navigate the evolving workplace. From cost-saving strategies to workforce development, EBN helps leaders meet business goals with confidence.

You can unlock these Premium articles typically reserved for paid subscribers as part of our Signature Collection, sponsored by Principal®. Sign up now for free and get complimentary access to insights you need to lead in a new age of benefits.

Insurance products issued by Principal Life Insurance Company®, a member of the Principal Financial Group®, Des Moines, IA 50392.

Principal®, Principal Financial Group®, and Principal and the logomark design are registered trademarks of Principal Financial Services, Inc., a Principal Financial Group company, in the United States and are trademarks and service marks of Principal Financial Services, Inc., in various countries around the world.

4677239-072025

Alyssa Place
Alyssa Place
Editor-in-chief
Employee Benefit News
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