Alison Broomall

Senior Digital Marketing professional with over 15 years of strategic planning, business analysis, multi-channel marketing (MCM), social media marketing, and Relationship Marketing (RM) in multiple industry marketplaces. A manager and team player with excellent analytical, problem-solving and communication skills. Extensive experience with digital strategy, project lifecycle methodologies, customer segmentation and servicing strategies, and the coordination of cross-channel activities necessary to align high performance business’ goals with strategic customer service requirements. --Developed strategic plans and best practices for web projects, e-mail programs, CRM programs, digital marketing programs, social media monitoring and analysis, and multi-channel marketing programs--Implemented innovative, measurable social media campaigns--Developed organizational social media policy guidelines and governance structure--Published author and industry expert on social CRM, social business, social value networks, and social intelligence networks--Creator of winning digital strategies, offerings and programs