Deeprani Srinivasan

Deeprani Srinivasan has 17+ years of demonstrated technical leadership in developing distributed teams of programmer/analysts, program management, architecture operations, and business solutions for ERP, CRM and MDM solutions. As the program manager for the Customer Data Integration program, Ms. Srinivasan worked closely with business and IT to deliver internal and external customer facing solutions for National Instruments (NI). In recent years she has championed Master Data Management as a discipline to raise awareness among business and IT of it's long term need and potential. Currently she works with the business to define and evolve the strategy for NI's Master Data Management and oversees the Customer MDM, Product MDM and Entitlements multi-domain data platform for National Instruments.��