Preston is a recognized expert in digital transformation solutions powered by trusted data. He brings 20+ years of experience helping organizations large and small solve critical business and technical problems.Preston comes to Entity Group from IBM where he served as IBM’s general manager for Master Data Solutions. In this role, Preston led teams and engaged directly with IBM’s largest and most complex clients throughout the world.Prior to IBM, Preston served on the leadership team at Initiate Systems, a leading MDM software vendor acquired by IBM in 2010. He played key roles in multiple enterprise software start ups and started his career in IT at Apple, Inc.Although deep in the IBM product line, Preston is a strong advocate for best-of-breed, fit-for-purpose solutions that typically include products from multiple vendors as well as open source components.�
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