Understanding how AI is changing digital health benefits
53% of consumers believe AI can improve their access to care.¹
Furthermore, more than half (51%) of consumers say ease of access is the most important factor in selecting care, and 80% would switch providers for greater convenience.²
But for AI to truly be effective it needs to be responsible and human-centered. The goal of AI-enhanced care is to support the people behind the patients. It should help to personalize engagement with members, adapt to real-time situations, and deliver faster pathways to recovery.
Download this ebook to understand
- The top 3 considerations for benefits leaders evaluating AI for digital health benefits
- 5 things to keep top of mind when selecting an AI-enabled health solution
- A framework to help you make informed decisions for using AI your digital health benefits strategy
References
1. Dhar, A., Fera, B., Korenda, L. (2023). Can GenAI help make health care affordable? Consumers think so. Deloitte. Last accessed August 2025 at Can GenAI Help Make Health Care Affordable? Consumers Think So | Deloitte US
2. NRC Health Market Insights survey. 2019 Healthcare Consumer Trends Report. National Research Corporation. Nrchealth.com.