When Gina Bartasi started to plan for a family at the age of 38, when women’s fertility health often has started to decline, she didn’t expect it to be easy. But the process was even more complicated and challenging than she expected.
Her experience — spending over $100,000 and navigating the healthcare system without expert support — made it clear that women and families shouldn’t have to walk the path to parenthood alone. In 2015, she launched fertility benefits company Progyny, and after exiting in 2017, went on to create Kindbody, a fertility benefits solution that works with employers and operates its own clinics, allowing Bartasi and her team to control the experience and cost.
