Recruiting Gen Z is critical for the future success of organizations, but it’s proving to be tricky. Especially since young professionals aren’t networking where recruiters are used to finding them — they’re on TikTok.
The average young person spends 25% of their time awake scrolling through social media, according to a recent survey from writing and academic aid site EduBirdie, mostly looking to enrich their professional life. Seventy percent of Gen Z have scrolled through TikTok in search of career advice, with 19% claiming it’s their main resource.
