Gen Z demanding different benefits, falling short on AI skills

Published 4 Min Read

Young people in co-working creative space.
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  • Key Insight: Learn how Gen Z’s benefit priorities are shifting employer design and communication strategies.
  • What’s at Stake: Misaligned benefits risk eroding retention, recruitment competitiveness, and long-term savings participation.
  • Forward Look: Prepare for default enrollment and tech-driven benefit education to boost participation and retention.
    Source: Bullets generated by AI with editorial review

As Generation Z becomes a larger share of the workforce, employers are increasingly navigating new expectations around benefits.

Jimmy Nesbitt
Reporter

Jimmy Nesbitt is a reporter at Employee Benefit News, where he covers the evolving landscape of workplace benefits, healthcare, retirement, financial wellness and related policy issues. His career … Read full bio


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