For many individuals, daily expenses take precedence over purchasing life insurance. Sixty-one percent of consumers listed living expenses, such as groceries and rent or mortgage, as their top priority, according to LIMRA’s 2015 life insurance barometer study.
Younger employees cited dining out, shopping and their cellphone as higher priorities than life insurance. In fact, 54% of millennials ranked paying for a cellphone, Internet and cable above life insurance, LIMRA found.