Private health insurance exchanges are changing the way insurers need to do business as the model shifts from wholesale to retail. A new study from PricewaterhouseCoopers finds consumers are a lot less focused on the price of their plan than insurance executives believe them to be.
Insurers need to change selling techniques on private exchanges: study
Published
2 Min Read
Brian M. Kalish
Online Managing Editor, Health Care Group
Kalish is a fomer managing editor of SourceMedia’s Employee Benefits Group.
