Just 2% of financial advisers are Black. Prudential is using college recruiting to tackle the wealth gap

By Alyssa Place, This is my expertise
Published Updated 4 Min Read

Black man shaking hands with a Black female
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Financial inequality is a long-standing issue that can have a multi-generational impact. While there’s no easy solution, Prudential is tackling this problem from the inside out. 

Today, just 1.8% of certified financial planners are Black, according to Prudential research. The typical profile of the financial services industry is dominated by white men, and while perhaps unintentional, their approach to hiring and recruiting has excluded those outside of this demographic, says Salene Hitchcock-Gear, president of individual life insurance at Prudential. 

Alyssa Place
Editor-in-chief

Alyssa Place is the editor-in-chief of Employee Benefit News and has been with the team since 2019. Her work covers mental health, DEI, women at work, financial wellness, retirement and workplace … Read full bio


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