When it comes to what they want in a workplace, how different is Gen Z from the generations before them?
Not terribly, says Matt Gilbert, the VP of employer brand strategy at recruitment marketing tech provider Appcast. Employers need to make sure they’re utilizing smart technology tactics to attract this population of digital natives, but at the end of the day, companies that present themselves as interesting, worthwhile and valuable — the same things that attract all other age groups — will come out ahead, he says.
