Report

The HR trust paradox: Why employers are turning to HR for health and financial benefits guidance

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Employees are already reshaping how they get benefits guidance. New Nayya research shows that 90% are using AI to make health and financial decisions, often without their employer realizing it. At the same time, 70% avoid asking HR benefits questions for fear of looking uninformed, and 66% hold back due to privacy concerns

This report explores the widening gap between employee behavior and employer readiness. You'll learn what's driving these shifts, the hidden costs of "benefits avoidance," and how HR teams can design support that feels personal, private, and scalable. 

In this new Nayya research report, you'll learn: 

  • Why employee adoption of AI is outpacing employer readiness 
  • How trust, privacy, and human oversight shape engagement
  • What leading organizations are doing to design AI powered benefits responsibly