10 digital HR startups to watch

Employers are looking for new and innovative ways to attract and retain talent, manage and track staff and better deploy their workforces. Traditional human resource tech vendors are certainly upping their game to meet their customers’ needs, but there are also a number of startups developing innovative HR products and services. Here are 10 companies the editors of Employee Benefit News think employers should be keeping an eye on.

BetterUp connects employees – through the web or a phone app – with “certified, executive-level coaching.” Workers and their mentors can then use the platform to connect for 30-minute video sessions. Other resources also are available, such as professional-development videos, podcasts and readings. BetterUp also provides analytics that can be used to track an employees’ progress across areas such as leadership effectiveness and productivity.