Marketing

Making an impact

How one brokerage’s dedication to community service strengthens its business and ties to its clients, changes lives, and honors the legacy of its people-focused founder

Melissa A. Winn
By Melissa A. Winn
Senior Editor
Employee Benefit Adviser

Broker licensing bill dies in Senate

Industry hopes for a streamlined broker licensing process took a major hit Tuesday when the Senate adjourned without passing legislation that aimed to ease the ability of brokers to sell insurance in states across the U.S.

Melissa A. Winn
By Melissa A. Winn
Senior Editor
Employee Benefit Adviser

Benefits Think Carriers struggle with distribution plans

Without a well-conceived distribution strategy and enough methods of distribution, your carriers will find themselves with a dwindling customer base and shrinking revenues. So where does that leave you and your business? This is something brokers seriously need to consider, says columnist Jack Kwicien.

Jack Kwicien
Jack Kwicien
Daymark Advisors

House passes NARAB II broker licensing bill

To the fanfare of many benefit advisers and industry associations, the House on Wednesday passed legislation that aims to cut through the red tape of state-by-state broker and agent licensing, streamline the licensing process and allow for brokers to sell insurance in states across the U.S.

Melissa A. Winn
By Melissa A. Winn
Senior Editor
Employee Benefit Adviser

Enrollments costing brokers time, money

As if employee benefit brokers and advisers in California haven’t had enough uphill battles trying to preserve their standing along the changing HIX landscape, some of them also now have to worry about being paid for helping enroll more than 500,000 residents in the state-run public exchange. But at least one industry insider believes it’s much ado about nothing. …

Bruce Shutan
By Bruce Shutan
Contributing writer

2015: ‘A lot less noise’ in private HIX market

Wizened consumers who are able to analyze their entire out-of-pocket exposure. That’s the goal of ConnectedHealth’s private exchange, says Joe Donlan, the company’s president. However, he predicts that increased consumer engagement is just part of the wave toward more employers adopting private exchanges. Donlan shares his view on where the industry is headed and how brokers fit into the exchange system.

Brian M. Kalish
By Brian M. Kalish
Online Managing Editor, Health Care Group
SourceMedia

Benefits Think What your small-group clients need most from you

Commentary: Targeting the small employer in today’s benefit landscape requires specific resources and knowledge from a benefit adviser. Columnist Jack Kwicien unveils what considerations to make when addressing the needs of your small employer clients.

Private exchanges: ‘You have to provide the whole solution’

Acquired by Towers Watson in November 2013, private exchange provider Liazon is navigating a unique space. It is both owned by a consultancy and used by that firm’s competitors. Alan Cohen, co-founder and chief strategy officer of Liazon, discusses how all brokers fit into the exchange equation and what, in his view, makes an exchange, an exchange.

Brian M. Kalish
By Brian M. Kalish
Online Managing Editor, Health Care Group
SourceMedia

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