In 2025, CEOs, CFOs and HR leaders are under more pressure than ever—balancing rising costs, talent retention, and evolving employee expectations. As a broker, the fastest way to stand out is by speaking their language and delivering solutions that solve both benefit and business challenges.
This Benefit Stakeholder Cheat Sheet gives you the inside track on three of the most influential people in every benefits conversation—and how to tailor your approach for each:
- Overall business priorities (and how benefits fit in)
- Top pain points you can help solve
- Conversation starters that get attention
- Innovative benefit solutions to set you apart
If you want to capitalize on every conversation this busy season—and position yourself as the broker of choice—start here.