Benefits Think How to use decision-support tools to change employee thinking

Published 4 Min Read

  • More online content: While still an important component of an enrollment strategy, a traditional approach to enrollment that includes companywide meetings with lengthy handouts or follow-up emails isn’t always preferred by employees. A recent LIMRA study noted that 70% of employees would want to use an online option to learn more about their benefits. Decision-support tools include online resources where company-specific enrollment information can be accessed when an employee is ready to make his or her benefits decision.
  • Mobile access: The Internet has changed the way we gather information. Today, it’s even more impactful as mobile technology is in the palm of our hands all day, every day. Not only do 90% of American adults own a cell phone, according to Pew Research Center, but 34% of cell internet users go online mostly using their phones and not using some other device such as a desktop or laptop computer.Good decision-support tools are mobile-friendly and accessible through a computer, table or phone.
Kevin McNamara
Senior Enrollment Strategist

McNamara is a senior enrollment strategist at Standard Insurance Company (The Standard), and has worked in the voluntary benefits industry for more than 15 years. In his current role, McNamara is … Read full bio


For reprint and licensing requests for this article, click here.


More From Employee Benefit News

Sign Up Form

Login Modal Form