- Use short words and sentences, and avoid jargon
- Clarify your points by expressing them in more than one way
- Summarize your first message before moving on to the second.
- Ensure that you’ve been understood by asking appropriate questions
Graham is a marketing and sales strategist-consultant and business writer. He publishes a free monthly eBulletin, “No Nonsense Marketing & Sales Ideas.” Reach him at (617) 774-9759.