John Graham

Principal

Graham is a marketing and sales strategist-consultant and business writer. He publishes a free monthly eBulletin, “No Nonsense Marketing & Sales Ideas.” Reach him at (617) 774-9759.

Practice management

So you want to make the right first impression

Commentary: Many first impressions crash and burn because people are trying to present themselves as something theyre not. Here are four ways to avoid that fate.

By John Graham

August 26
Practice management

6 ways to avoid misreading customers (and missing sales)

Commentary: More often than not, misreading customers causes them to look elsewhere. It doesnt need to happen, says sales expert John Graham.

By John Graham

August 6
Practice management

Closing sales means making sense to customers

Commentary: Many salespeople who do everything right underperform. With so much focus on personal qualities and skills, the sales process doesnt get the attention it deserves.

By John Graham

June 24
Practice management

The little stuff that drives customers away

Commentary: Small things get big in a customers mind, and the next thing you know, the customer is gone for good.

By John Graham

May 7