John Graham
PrincipalGraham is a marketing and sales strategist-consultant and business writer. He publishes a free monthly eBulletin, “No Nonsense Marketing & Sales Ideas.” Reach him at (617) 774-9759.
Graham is a marketing and sales strategist-consultant and business writer. He publishes a free monthly eBulletin, “No Nonsense Marketing & Sales Ideas.” Reach him at (617) 774-9759.
Commentary: Many first impressions crash and burn because people are trying to present themselves as something theyre not. Here are four ways to avoid that fate.
Commentary: More often than not, misreading customers causes them to look elsewhere. It doesnt need to happen, says sales expert John Graham.
Commentary: Many salespeople who do everything right underperform. With so much focus on personal qualities and skills, the sales process doesnt get the attention it deserves.
Commentary: Small things get big in a customers mind, and the next thing you know, the customer is gone for good.
Commentary: Our minds tell us were on the right track, that weve got a winner. Unfortunately, we dont even know weve been tricked and it all results in costly and embarrassing missed opportunities, says sales expert John Graham.
Commentary: Six ways to engage customers that are most helpful, according to sales expert John Graham.
Commentary: The real marketing revolution rejects the idea that marketing is something companies do. John Graham shares 3 ways to turn your clients into your sales team.
Commentary: In sales, theres often too much boasting and not enough doing. Sales expert John Graham shares seven steps to boost your bottom line.