Consolidation is key to achieving high engagement in health and wellness benefits

Published Updated 4 Min Read

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Consumers love a good product bundle: Consolidation is convenient, it drives revenue, and in today’s tech-saturated world, it is in high demand. But is it possible to bundle and personalize healthcare? 

McKinsey research shows that 60% of consumers are more likely to become repeat customers after a personalized experience. In the increasingly intermingled worlds of health and wellness, personal product and treatment suggestions, coaching and tracking can drive engagement and give end users a chance to get in front of their health concerns. 

Lee Hafner
Editor

Lee joined the EBN team in 2022, and covers areas including caregiving, employee health and wellness, healthcare innovation, and company culture. She created EBN's popular Benefits in Action and … Read full bio


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