How brokers can strengthen relationships with SMBs
Running a small business can put major time constraints on an owner, here are some tips from MetLife and others for advisers to earn trust quickly and build a lasting partnership with clients.
Marketing
Benefits Think The No. 1 obstacle to agency growth
Most advisers completely misunderstand where their real competition is coming from, says columnist Nelson Griswold.
How brokers can strengthen relationships with SMBs
Running a small business can put major time constraints on an owner, here are some tips from MetLife and others for advisers to earn trust quickly and build a lasting partnership with clients.
Benefits Think Understanding the benefit broker’s role in a new HR ecosystem
Just as a world of apps has built up around the iPhone, so must advisers recognize where they fit in today’s tech-driven workplace environment, says Joe Markland.
Joe Markland
Nfor1
How to help HR execs and CFOs get along
The two leaders may not see eye-to-eye on benefits decisions, says consultant Hugh O’Toole, but with the right message a broker can get through to both.
Benefits Think How to lose a prospect in 60 seconds
If today’s client isn’t intrigued with what an adviser is sharing on sites like LinkedIn, there is no reason to believe that they’ll be interested in person, says Wendy Keneipp.
Wendy Keneipp
Q4intelligence
Benefits Think Why employees don’t opt for life insurance benefits
Cost misconceptions keep them from buying policies, which provides educational opportunities for plan sponsors, says Web Benefit Design’s Jessica Campbell.
Jessica Lynn Campbell
Web Benefits Design
Benefits Think How focusing on family can improve voluntary sales
Advisers can help employees make the connection on the value of these benefits for their whole household through targeted education campaigns.
Danielle Lehman
Standard Insurance Company
Benefits Think Why employees don’t opt for life insurance benefits
Cost misperceptions keep them from buying policies, which provides an opportunity for advisers, says Web Benefit Design’s Jessica Campbell.
Jessica Lynn Campbell
Web Benefits Design
9 in 10 employees lack supplemental DI, CI insurance
Workers are nearly twice as likely to choose the financial protection products when they’re offered through their employer, finds a recent Cigna study.
How adviser Sheri Alexander quintupled staff and grew sales seven-fold
Gregory & Appel’s president of employee benefits overcame professional obstacles and personal challenges to lead her team to massive gains.
9 in 10 employees lack supplemental DI, CI insurance
There is ‘tons of opportunity' for advisers to educate workers on the financial security benefits of these products, says new Cigna study.
How adviser Sheri Alexander quintupled staff and grew sales seven-fold
Gregory & Appel’s president of employee benefits overcame professional obstacles and personal challenges to lead her team to massive gains.
Brokers’ role ‘more important’ in private exchanges
While many workers can navigate benefit marketplaces by themselves, a new survey reveals that employees make better selections when helped by an adviser.
Benefits Think Aon’s acquisition of Univers shows the importance of enhanced benefits
It’s a logical move for the brokerage and consulting firm and a strong step in the process of mainstreaming voluntary, says columnist Nelson Griswold.
Brokers’ role ‘more important’ in private exchange system
While many workers can navigate benefit marketplaces by themselves, a new survey from Liazon reveals that employees make better selections when helped by an adviser.
Benefits Think Aon’s acquisition of Univers shows the importance of enhanced benefits
It’s a logical move for the brokerage and consulting firm and a strong step in the process of mainstreaming voluntary, says columnist Nelson Griswold.
Benefits Think Change client lives through small talk and soft questions
Don’t miss the opportunity to help protect employees from the financial impact of cancer and other dreaded diseases.
Eric Silverman
Voluntary Benefits
Many employers that have not used advisers now seeking their services
As benefits become more complex, organizations are looking for expert guidance – creating opportunities for professionals looking to expand.
Benefits Think Trusting employees on social media increases buyer trust in the brokerage
If allowing advisers to post freely on LinkedIn and other sites is worrisome, firm owners need to reevaluate internal communication practices, says columnist Wendy Keneipp.
Wendy Keneipp
Q4intelligence