Brokers’ role ‘more important’ in private exchanges

Published Updated 5 Min Read

Private benefit exchanges expect massive growth in the next few years. These executives from all parts of the industry are leaders in the space, forecasting trends and serving as ushers for what some are calling a new era of health care.

“When an adviser recommends anything, they’re putting their reputation on the line. That’s more true for recommending a private exchange than recommending a health plan because an exchange is so comprehensive in its service offerings.”

Kathleen Koster
Freelance Writer

Koster is a Los Angeles-based freelance writer and former Employee Benefit News online managing editor.


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