Benefits Think Aon’s acquisition of Univers shows the importance of enhanced benefits
It’s a logical move for the brokerage and consulting firm and a strong step in the process of mainstreaming voluntary, says columnist Nelson Griswold.
Sales and marketing
Brokers’ role ‘more important’ in private exchange system
While many workers can navigate benefit marketplaces by themselves, a new survey from Liazon reveals that employees make better selections when helped by an adviser.
Benefits Think Aon’s acquisition of Univers shows the importance of enhanced benefits
It’s a logical move for the brokerage and consulting firm and a strong step in the process of mainstreaming voluntary, says columnist Nelson Griswold.
Benefits Think Change client lives through small talk and soft questions
Don’t miss the opportunity to help protect employees from the financial impact of cancer and other dreaded diseases.
Eric Silverman
Voluntary Benefits
Many employers that have not used advisers now seeking their services
As benefits become more complex, organizations are looking for expert guidance – creating opportunities for professionals looking to expand.
Benefits Think Trusting employees on social media increases buyer trust in the brokerage
If allowing advisers to post freely on LinkedIn and other sites is worrisome, firm owners need to reevaluate internal communication practices, says columnist Wendy Keneipp.
Wendy Keneipp
Q4intelligence
Benefits Think Exit strategy: How to avoid brokerage devaluation
Columnist Jack Kwicien shares critical questions every adviser needs to answer to form a successful business continuation plan.
Jack Kwicien
Daymark Advisors
Benefits Think 4 steps to a stronger sales appointment
To gain control of the consultative selling process, advisers must think like a physician, says Bottom Line Solutions’ Nelson Griswold.
Voluntary benefits see consistent growth
A wide breadth of product offerings and more attention to financial wellness are behind the steady increase in voluntary sales, according to LIMRA data.
Benefits Think Why some insurance carriers are no longer paying brokers commissions
In another ACA irony, carriers seek to discourage sales of money losing policies by denying consumers the professional advice they need, says NAHU president Don Goldmann.
Don Goldmann
Word & Brown
Student loan refi seen as benefits differentiator
Benefits administration technology firm Businessolver partners with online finance company SoFi to provide student loan refinancing as an employee benefit.
Benefits Think 6 tips to help advisers sell employers on voluntary benefits
There are a number of successful methods to use to convince a client’s staff of the value of these offerings, says benefit expert Tyson Funk.
Tyson Funk
Aflac
Benefits Think 5 ways to boost LinkedIn profiles
The social media site is an invaluable marketing tool, says Amy Evans, but be sure potential clients know what you do and how to contact you.
Amy Evans
Colibri Insurance Services
Student loan refi seen as benefits differentiator
How advisers can help employers attract younger workers with this non-traditional worksite product.
Benefits Think Tips for advisers looking to build a strong digital platform
Strategies such as narrowcasting can help you develop a website that creates opportunities for prospective clients to find you.
Michael Kitces
Buckingham Wealth Partners
How to speak a client’s industry-specific language
Specializing in a business sector allows advisers to intelligently discuss an employer’s most pressing problems.
Benefits Think To grow your business, connect with the CFO
Advisers typically focus on the benefits department and eschew corporate finance. But for those looking to grow, that’s a big mistake.
Jack Kwicien
Daymark Advisors
Benefits Think Why advisers should never quote for free again
Brokers who adopt a consultative sales approach will enjoy stellar growth and set themselves apart from their competitors.
Benefits Think Why some advisers’ marketing efforts don’t work
Programs often try to appeal to a broad audience, and wind up appealing to no one, says Q4Intelligence’s Wendy Keneipp.
Wendy Keneipp
Q4intelligence
Benefits Think How changing a client’s mindset about education, engagement can boost business
Helping employees better understand the value of their benefits can lead to increased enrollment and quickly change your professional reality, says Aflac’s Tyson Funk.
Tyson Funk
Aflac