Benefits Think How changing a client’s mindset about education, engagement can boost business

Published Updated 5 Min Read

  • 90% of employees say that they choose the same benefit options year over year. (If you have ever tried to drive HSA participation, you have seen this in action)
  • Only 34% said that they completely understood their emergency room coverage (although ER utilization drives rates)
  • Only 25% completely understand how coverage works for their spouse/partner/dependents.
  • 73% said that their employers have communicated benefit information two times or less in the last year. (Remember this is 30% of your clients employee compensation investment, and one of their greatest expenses.)
  • A majority of employees would likely accept a job with lower pay, but better benefits (most admit to not understanding what benefits are currently being offered.)
  • Over 40% said that a well communicated benefits package would make them less likely to leave their job.

“Engage your clients. Engage their employees. Don’t get stuck in a routine.”

Tyson Funk
Senior consultant

Tyson is a Senior Consultant with Aflac, focusing on coaching national distribution team leaders to drive sales in the Agency/Broker channel.


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