In today's workforce, employees are looking for more than just competitive salaries. They want benefits that provide real, lasting value and meet their individual needs. One of the most underutilized yet powerful benefits offering is the Health Savings Account (HSA). While many employees think of HSAs as short-term tool for covering out-of-pocket costs, they can be so much more. When used strategically, an HSA can serve as a long-term financial asset, offering tax advantages, investment potential, and retirement planning support. No matter where employees are in their careers, an HSA can adapt to meet their and their family's changing needs.
In this webinar, we'll explore how to communicate the value of HSAs to employees at every stage of their career: helping early-career professionals build smart financial habits, supporting mid-career employees facing growing healthcare expenses, and showing late-career workers how HSAs can complement their retirement planning. This session will equip employers with the insights and strategies needed to tailor their HSA messaging to meet employees where they are, and why doing so is a smart strategy for attracing, engaging, and retaining top talent. Whether an employee is just starting their career, managing a growing family, or preparing for retirement, an HSA adapts to meet their evolving needs.
Specifically, you'll leave this session with:
- Insight into the mindset of each key demographic
- Proven methods for educating employees at any career stage about how HSAs work, how to take advantage of their unique features and benefits, and how HSAs can help provide financial and health security at every stage in their career
- Effective tactics for ensuring HSA message delivery and retention across demographics
- An understanding of what employees gain by taking advantage of an HSA's unique features and benefits; and, conversely, what they risk when they don't.
