How hyperpersonalization helps employees navigate benefits and boost engagement

45 Minutes
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To meet the changing needs and lifestyle of an increasingly diverse workforce, U.S. employers are increasingly offering a broader selection of voluntary benefits and services.

But with a flood of benefit options that don’t apply to every single employee, they can find it confusing and difficult to navigate and miss out on benefits that they would potentially use.

Join us for a discussion about how hyperpersonalization can help employers drive up engagement and participation in their benefit offerings. Attendees will hear perspectives on:

  • Meeting the needs of multiple generations in the workplace
  • Helping employees make better use of benefits and other resources available to them
  • Using data and artificial intelligence to customize benefit offerings
  • Tailoring communication strategies to employees’ needs
Key Speakers
  • Vice President of Healthcare Navigation and Health Solutions
    Alight Solutions
  • SerxnerSeth - Full shot.jpg
    Chief Health Officer and
    Senior Vice President of Population Health
    Optum
  • Evelina.jpg
    Associate editor
    Employee Benefit News and Employee Benefit Adviser