Web Seminar

Putting the new IVF policy into practice: Your competitive edge

Thursday, January 29, 2026 2:00 p.m. ET / 11:00 a.m. PT 60 Minutes
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With a new Executive Order from the White House, fertility benefits are changing faster than ever. For employers, this isn't just a policy update. It's an opportunity to expand access to critical healthcare services, control costs, and improve outcomes for employees navigating their fertility journey and bringing home their babies. 

The Executive Order was driven by a growing crisis: families being priced out of parenthood. Organizations are responding by connecting clinically managed fertility benefits with comprehensive maternity support. They're achieving measurable results: fewer high-risk pregnancies, improved continuity of care, and savings of up to $9,600 per birth. Join us to hear from benefits leaders at ServiceTitan, who will share how they built a fertility and maternity benefits strategy that delivers both impact and efficiency.

During the live event, you'll:

  • Understand how combining fertility and maternity support improves outcomes and lower costs
  • Discover how clinically managed programs reduce complications and improve return-to-work rates
  • Hear directly from a ServiceTitan employee about how Maven's integrated fertility and maternity care transformed their family-building journey
Speakers
  • Caitlin Ardrey
    Senior Director, Fertility Program Strategy
    Maven
    (Speaker)
  • Leanna Lilly
    Director, Benefits & Mobility
    ServiceTitan
    (Speaker)
  • Sophia Iacovelli
    Manager, Fintech Utilization
    ServiceTitan
    (Speaker)