Employers invest heavily in benefits that go unused. That’s not because employees don’t need them; it’s because nothing connects what’s available to what each person actually needs. A 401(k) decision is really also a decision about student loans and take-home pay — but nothing helps employees see it that way, so they weigh each one alone and value slips through the cracks.
For HR teams, the usual fix has been another point solution — one more vendor, one more portal, one more login. But you can’t fix a disconnection problem by bolting on another disconnected tool, so utilization stays flat — even as costs keep rising, AI resets expectations, and shifting legislation keeps changing employees’ financial math.
In this webinar, you will learn:
- How HR leaders can close the benefits utilization gap
- Why employees are already turning to general-purpose AI for financial decisions — and why those tools often deliver generic or off-base guidance
- What a benefits-aware connected experience looks like in practice, including a live demo
- What HR and benefits leaders should look for when evaluating an AI-powered benefits experience — the questions that separate real personalization from an “AI” label
