Reaching a distributed workforce has always been a challenge, and retail is a prime example. Communication, education, and engagement are the north stars for benefit leaders, but even the most valuable programs often go underused. Layer on cancer, and employees tend to disengage even further, until a diagnosis sets in and a crisis occurs.
Hot Topic, a forward thinking national retailer, knew all too well the need to deliver cancer care that met and engaged their people where they were, while also taking control of their cancer spend for better outcomes and savings.
In this session, leaders from Hot Topic and Color Health share how they implemented a virtual, next generation cancer care program across 900+ stores, driving real engagement, faster access to expert care, and measurable savings.
What we'll cover:
- How a hands-on, direct virtual cancer care solution can improve outcomes, especially in a distributed workforce
- Which engagement strategies moved the needle (and which didn't)
- What's really driving the cost curve of cancer, and how quickly it can be shifted with the right model




