Employer awareness of Individual Coverage Health Reimbursement Arrangements (ICHRAs) has reached a turning point. More organizations are entering renewal conversations with questions, expectations, and opinions about this emerging benefits strategy. For benefits brokers and consultants, that changes the role of the advisor.
This educational guide explores what recent market research reveals about employer awareness, how client expectations are evolving, and why leading the conversation early can strengthen client relationships. You'll also learn practical questions to ask when evaluating whether ICHRA belongs in an employer's broader benefits strategy - not as a one-size-fits-all solution, but as one option among many.
Inside you'll learn:
- Why employer awareness and interest continue to grow
- What today's employers expect from their benefits advisor
- When ICHRA may, and may not, be the right fit
- Four questions to guide a productive client conversation
- How early education helps brokers remain trusted advisors