Scott Baran is the Mass Affluent Segment Director for Sovereign Bank, a wholly owned subsidiary of Banco Santander. He joined the company in October 2009. In his current role he is responsible for defining the banks mass affluent strategy, including the client experience and value proposition. Scott has over 20 years experience in the financial services industry including the past eight years focused on the Mass Affluent segment.Prior to his current role, Scott spent 13 years at Bank of America in various roles including serving as the National Sales Executive for Preferred Services where he was responsible for the sales activities of a national sales force focused on growing the share of wallet of emerging mass affluent customers. Scott has a B.S. of Finance from Bentley University.
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