Marketing

Who is your customer?

Nelson Griswold looks at the consumer-centric benefits sales model to help brokers understand the answer to the important question of who is their customer?

Nelson Griswold
By Nelson Griswold
Founder, NextGen Benefits Mastermind Partnership

Benefits Think Houston, we have a hiring problem

One of the greatest challenges I see for agencies is the ability to make new producers successful. But the problem cannot be solved by managing tactics, it's in the hiring choices you make.

The CDHC challenge

Employees don’t know about consumer-driven health care. Once they learn more, they say they don’t want it. So what’s a broker to do?

Brian M. Kalish
By Brian M. Kalish
Online Managing Editor, Health Care Group
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