John Lamb

John Lamb

VP and Group Head

Include software vendors sooner

Talking with the head of my account management team, I asked her if there was anything she'd like brokers to be more aware of. Quite emphatically, slapping her hand on her desk, she said that brokers need to include their software vendors in the benefits planning process. Also, she said they need to understand how important user acceptance testing is to the success of a technology project.

Guilty as charged

Behavior change may very well be one of the keys to true health care reform. Given the proper market environment, American consumers will respond accordingly and adapt.

Water-cooler dialogues

All too often we get caught up in day-to-day activities and forget who it is that we ultimately serve: employees. Without employees signing up for benefits, querying accounts, using services provided and generally trying to take care of themselves and their families, we wouldn't have businesses to run. To bring this point home, I offer the following composite sketches (based on anecdotes from brokers, vendors and employers) – oh to be a fly on the wall …

How to use scenario planning

Health reform is in such a chaotic state and will continue to be so even after the Supreme Court ruling on the constitutionality of PPACA – and the November election. This is where scenario planning can help. At the April conference for the Institute for HealthCare Consumerism, I listened to a panel on alternative planning scenarios in regard to health reform using scenario planning. Let's see how it works.

The time is right for summary plan information standards

When HHS published its template for a Summary of Benefits and Coverage my first thought was, "Wow, this looks a lot like the summary information available in my products and many other products on the market. Now we have yet another version of how to communicate benefits to consumers, and we have the government telling the experts how to do something we have been doing for years."

The original social media technology

Many businesses are incorporating social media into their marketing campaigns and into their product and service offerings. But new technology does not always disintermediate. In the case of social media, the "original" social media technology is being integrated in new and innovative ways. So what is it? The plain old telephone. Increasingly, employees and consumers are using social media on their mobile devices or smart phones. At the end of the day, however, a smart phone is still a phone.

PPACA’s influence on technology

In the two years since the Patient Protection and Affordable Care Act's passage the health care industry has seen a flurry of activity. And much of this activity has been around technology innovation related to health insurance exchanges, but there are other technologies in the works as well. Here is a retrospective on the last two years of technology innovation, which also serves as a good indicator of where technology will likely be going in HIT as it may relate to PPACA.

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