Benefits Think How to create a fool-proof marketing campaign
Commentary: Follow this step-by-step process and columnist Mel Schlesinger says youll be swimming in sales calls.
Sales and marketing
Benefits Think 2 simple questions you must ask your staff
Commentary: Performance management doesnt have to be painful, but it is necessary, says Wendy Keneipp of Q4intelligence.
Benefits Think How to create a fool-proof marketing campaign
Commentary: Follow this step-by-step process and columnist Mel Schlesinger says youll be swimming in sales calls.
Benefits Think 3 tips to succeed in a complex business environment
Commentary: It all starts with a mindset, says EBA Advisory Board member Mark Gaunya. Do you begin each day with a mentality of scarcity or abundance? One is a recipe for failure.
Is technology a voluntary benefit friend or foe?
Commentary: Most benefit administration tools have proven to be unsuccessful for the effective deployment of voluntary benefits, says EBA Advisory Board member Tinker Kelly. To overcome a system that is inconsistent at best, Kelly suggests a new approach.
Employers partner with academic institutions to create specialized programs
Employers from Starbucks to ConAgra have begun partnering directly with academic institutions to create specialized programs for their employees. Its a new spin on an older system, as benefit managers are trying to evaluate the long-term benefits of helping to pay for their workers education.
Benefits Think How to sell like a Girl Scout
Commentary: If you want to be successful at voluntary sales, columnist Nelson Griswold says you should concentrate on selling a solution, not a product much like the Girl Scouts aim to solve your cookie craving.
Benefits Think How to differentiate yourself from the competition
Commentary: Columnist Jack Kwicien shares how to transform your business by differentiating your processes and services to achieve a sustainable competitive advantage.
Jack Kwicien
Daymark Advisors
Benefits Think Avoid these 6 worst practices
Commentary: Benefit advisers hoping to maintain satisfied clients after the first open enrollment period should avoid these common bad behaviors that could cost accounts in the long run.
Who is EBAs Adviser of the Year
There is no distinction between client and prospect for benefit broker Will Glaros, managing partner of the Meyers Glaros Group in Dyer, Ind. hes there to help them all.
Benefits Think What should retirement plan services cost?
Commentary: When the discussion about retirement plan costs focuses too heavily on fees, Blogger Aaron Friedman says it's up to advisers to demonstrate the value employers receive in return for the price they pay.
Voluntary carriers offering advisers more flexibility with marketing materials
Recognizing that benefit brokers play a key role in the marketing of voluntary benefits, insurers are beginning to offer them more flexibility in the marketing process.
Benefits Think What your prospect wants now
Commentary: Columnist and management consultant Craig Davidson discusses what your prospect wants from you now, and in the near future, in return for an agent-of-record letter.
A day in the life of benefit adviser Bob White
A day in the life of benefit adviser Bob White from Plan Benefit Analysts of Tulsa, Okla.
How benefit advisers can help with the ‘nightmare’ of health care delivery
While the logistics of health care growing increasingly complex, benefit advisers could and should play a crucial role in helping employers and employees understand the new health care delivery system.
UBA names Les McPhearson new CEO
United Benefit Advisors has named insurance veteran Les McPhearson its new chief executive officer. In a Q&A with EBA he talks about trends in the benefits industry and the future role of the trusted adviser.
Education heightens employee satisfaction with benefits, employers
Employees are increasingly dissatisfied with their benefits, and therefore dissatisfied with their employers, but new research shows better benefits education can help.
Benefits Think Prospecting in the digital age: 5 easy steps
Commentary: Blogger Sam Fleet says that in addition to offering new services to current clients to expand your business, brokers can prospect through new mediums and social networking platforms.
Brokers must work for carrier commissions on ACA exchanges
As some brokers continue to wait for their payments, it seems no one carrier is better or worse at this issue across the U.S. What is clear is that advisers who previously worked in group need to learn a new system to track and monitor commissions.
As gap insurance interest increases, it could open voluntary doors
While theres a great deal of industry hype about the rise in voluntary sales, some experts say that benefit brokers and advisers are still hesitant to sell it. Heres a way in that one expert views as a way to free up money for voluntary.