It all starts with a mindset. Do you begin each day with a mentality of scarcity or abundance? In a growing economy, a scarcity mindset will fool you into thinking more is more. The problem with this thinking is its a recipe for failure to try and be all things to all people. In a struggling economy, a scarcity mindset can freeze you in your tracks or worse, fool you into thinking that all business is good business no matter how bad the fit.
There is business you took in the past that you know was a bad fit, solely for the purpose of making money. Taking on bad fits may help you make money, but it can also cause you or your team to spend precious resources trying to please a customer that just isnt a good fit and divert you away from using those resources serving your core customer. Do you know who your core customer is? On a scale of 1-10, rank the impact you make to your customers the results might surprise you.
