Most brokers make the mistake of simply asking employers about their interest in “voluntary” benefits and then wonder why most clients are not interested.

Advisers can take a page from the auto industry and give employers an incentive to make a timely decision.

Advisers will find a powerful tool in communicating enhanced benefits from a defined contribution perspective that puts employee’s in the driver’s seat.

What started with a silly social media post has become one adviser’s entire marketing plan.

These young benefit strategists are breaking through the benefits status quo and reimagining the brokerage market.

Don’t be afraid to look past typical health brokers to make client introductions — even the office cleaning person could be a lucrative source.

Adviser Eric Silverman is on a ‘journey to transform’ the perception of employee-paid benefits.

The use of ‘sitesellers’ makes the process systematic and transferable, says adviser Eric Silverman.

Eliminate common objections from prospects’ vocabulary through adviser Eric Silverman’s ‘proven system.’

By following these best practices, brokers illustrate a consistent path for how they operate and what to expect from professional service, says adviser Eric Silverman.