Apple’s new and very high-profile entry into the wearable wellness game might make it the must-have status symbol of 2015, but cost and data security issues may create challenges for Apple Watch in benefits programs.

Tuesday afternoon brought the full reveal of the long-anticipated Apple Watch, which will use data gathered by its electronic heart rate monitor, accelerometer and both GPS and wi-fi to track users’ activity and daily exercise regimen. How much of that data is collected and how it will be shared with wellness and health care providers remains a question. The new watch/phone/wearable hybrid is expected to debut on the market in early 2015.

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