Just the words open enrollment can evoke dread in employees. And not without reason. Benefits — as no one knows better than the professionals presenting them to employees — are complex, with health insurance being particularly complicated, and can feel overwhelming to many in the workforce.
One of the best ways to improve the experience and increase engagement is to connect directly to employees’ unique situations. It’s a tall order; there’s no one way to resonate with all their needs. There are, however, opportunities to personalize, and it’s well worth the upfront effort.
