The following are comments from Benefits Forum & Expo attendees at a peer networking session for large employers (more than 1,000 employees):

"It doesn't matter how many times you e-mail them [benefits communications], they don't read it."

"I can talk to them about benefits until I'm blue in the face, but if information comes from one of their coworkers, that's when they listen."

"We stopped using smaller incentives -- $50, $100 -- and instead just focused on one big-ticket item, a car. Seeing that clicked with employees, and we ended up spending the same amount that we would have spent on a bunch of smaller cash incentives."

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