Sharla St. Rose, vice president of the voluntary benefits division at NFP, says an array of new benefits are being offered by employers this enrollment season, including popular offerings like student loan benefits, ID theft benefits and pet insurance.
As the workforce adapts to a historic five generations working together in corporate America, employers are updating their strategies to improve healthcare and retirement benefits to meet varying expectations, she says. Employers and benefits advisers don’t yet have all the answers, she says, “but I know that it starts with the understanding that our employee populations are multidimensional. Looking at someone’s generational category is not good enough.”