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Overview:

Small companies can’t always offer their employees the big paychecks or stock options that larger companies can, or even those innovative companies often cited as one of the ‘best places to work.’ Still benefit advisers can work with employer clients to create a comprehensive benefit package and work culture that attracts talented employees. Four simple ways to win talent, according to Aflac, include:
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1) Know the key advantages of working for your business

Employees at small companies are more likely to say they’re extremely satisfied with their jobs than those at mid- or large-sized companies, according to the Aflac Workforces Report, giving small employers a slight edge over larger competitors. Small business employers should make a list of the value the company offers, Aflac suggests, including such things as less bureaucracy, more breadth of work experience, and a family atmosphere.
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2) Make the right hiring decision from the beginning

McKinsey and Company, which topped Glassdoor’s list of the Top 25 Most Difficult Companies to Interview for two years in a row, is known for its rigorous interview process. And there’s a clear payoff: the company also reports high employee satisfaction ratings.

Top performing companies place a high value on the recruiting and interview process because making the right hire can help curb the risk of turnover from an employee’s first day on the job, Aflac says.
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3) Improve your employee benefits package without spending more

Perhaps one of the biggest gaps between small companies and mid- or large-sized companies is their benefits package. Sixty-four percent of small companies offer major medical insurance plans – significantly fewer than mid- and large-sized companies (89% and 86% offer major medical plans respectively), according the Aflac Workforces Report. Still employees are adamant that benefits options make a difference in the decision to take a job.

Small companies need to offer competitive benefits options, including the use of options for smaller budget employers, including self-funding, utilizing the SHOP marketplace, private exchanges, and voluntary benefit offerings.
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4) Make way for leadership opportunities

Best place to work companies know that top-performing employees need opportunities for growth, says Aflac. Though not every employee will want to move into a management position or climb the corporate ladder, a company can offer incentives to advance within the organization for those who do instead of going elsewhere for a new opportunity.

Employers can also consider offering management training, time off or flexibility for continuing education, and especially hiring from within the company. “It may take extra planning and training, but offering promising employees opportunities when they become available can be an easy way to retain your brightest workers,” Aflac says.
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