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McDonough encourages employers to capitalize on consumers' thirst for wearable technology and incorporate the devices into their workplace wellness programs. Here are five reasons she believes wearable wellness is not just a fad:


Also see: Wearable devices: Future of wellness or just a fad?


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1. Data is automatic, verifiable and accurate.

For employers: Incentives can be more easily tied to verifiable actions.

For employees: Employees can focus on the “doing” (the activity) and not on the reporting.


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2. The connected technology effect.

For employers: Employers can collect data from many sources in one place.

For employees: Employees can access their data from anywhere at any time on almost any device.


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3. The social network effect.

For employers: The engagement burden no longer rests solely on employers.

For employees: Motivation to engage in wellness comes from beyond the employer’s walls.


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4. The power of lifestyle brands.

For employers: Wellness programs can develop a flavor that reflects company culture.

For employees: Enabling employees to express their personal identity – through a Diane von Furstenberg-designed pair of frames for Google Glass, for example, or a Tory Burch-designed Fitbit – becomes a driving force for engagement.


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5. Demand.

For employers: The opportunity to be a hero.

For employees: Employees can better align their own desires with company needs and goals.


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