Marketing

Benefits Think Rehire your best talent for sales success

One of the most difficult hires for any agency to make is to hire a new producer that will produce on par with your most successful producers. While I’m not suggesting giving up on that effort, I would encourage you to make sure you are reviewing your current production team and constantly rehiring the successful producers you already have. Huh?! – Well, not necessarily in the literal sense …

Benefits Think Renal dialysis cost containment strategies gaining momentum

An effective dialysis management program optimizes the way kidney dialysis is paid for and how treatment is provided. Read as Sam Fleet explains in today's BeAdvised how insurance brokers can help companies capture these savings by bringing them together with innovative benefit managers.

Benefits Think 4 steps to helping your team realize their sales potential

As a sales leader, it’s critical for brokers to understand how to help their team realize their potential and become the most effective salesperson. Kevin Trokey explains why brokers should commit to all four steps to become one of the most valuable resources in their organization.

How to increase revenue on group sales with term life policies

Agents are missing a huge sales opportunity with group term life insurance. Most of you think that you actually sell group term life insurance – but you are 100% wrong! You may take orders for group term, but when was the last time that you encouraged an employer to offer group term life where none existed before? Or you initiated a conversation with an employer about voluntary group term life insurance?

Leadership: Power tactics

Let's look at the use of power for selling and properly managing a sales staff. We are definitely talking about transformational leadership with these two applications.Leadership is the use of power and influence to direct the actions of followers toward others to goal achievement. I define power as the ability to influence the behavior of others and resist unwanted influence in return. The existence of either or both does not, however, mean that you will be able influence anyone. That is where the strength of the leader comes in.

Leadership: Do you have it?

What is the difference between a manager and a leader? According to Warren Bennis, founder of the Leadership Institute at the University of Southern California, "Managers do things right, but leaders do the right thing." A world of difference exists between these two individuals. Which camp do you fall into? Most people have some management acumen, but a minority has the stuff it takes to be a great leader.

Factoring technology into your strategic partnerships

Strategic partnerships come in all shapes and sizes. They can run the range from partnering on service offerings to joint marketing programs, but sometimes they involve technology. And when they do, you want to make sure that your partner's technology is aligned with your market strategy and the technology needs of your clients today and in the future.

John Lamb
By John Lamb
VP and Group Head
EBIX

Benefits Think Picturing a world with transparent health care costs

Can you imagine a world where the “new norm” required insurers and providers to disclose what they charge upfront? Read as Mark Gaunya, president of the Massachusetts Association of Health Underwriters, shares two specific messages he took to the Hill at the Cap Conference and the outcome.

Video marketing for professionals

In last month's column I introduced you to the concept of expert positioning. This is when you utilize tools such as article writing, public speaking and video marketing to establish your credentials as the expert in your industry.

Meeting the need

Over the course of 15 years of working on all sides of the benefits table – from HR specialist to administrator to carrier account manager – Sher Sparano observed the health care process enough to see the lack of resources that HR departments had in handling their employees' benefits.

Elizabeth Galentine
By Elizabeth Galentine
Former editor-in-chief
Employee Benefit Adviser

The consequences of failing to plan

The failure of businesses, including brokerages and advisory firms, to plan for succession is an often known – but little talked about in public – topic that research shows can have a drastic effect on a company, especially in the current economy.

Brian M. Kalish
By Brian M. Kalish
Online Managing Editor, Health Care Group
SourceMedia

Missed opportunities in voluntary benefits sales

Following the Eastbridge Consulting Group report earlier this year that showed a decrease in voluntary benefits sales during 2010, it has been refreshing to see that, according to recent insurance carriers' annual surveys, employees' interest remains strong.

Doug Mantz
By Doug Mantz
Vice President Sales
The Farmington Company

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